Why I Built This
My Dad started preparing me when I was 12.
From the time I was young, he taught me what to do if something ever happened to him. Where the documents were. How the business worked. Who to call. He didn't leave anything to chance — and he didn't wait until it was urgent.
By the time he was diagnosed with dementia, I was already running his business. As devastating as that period was, we were prepared. We got lucky — because he had done the work years earlier.
But watching him go through that made me stop and look at my own life. I had two kids under two by then. And what I saw scared me.
I realized I hadn't done for them what my Dad had done for me. My wife was busy raising our babies. I hadn't walked her through how to run the business without me. Hadn't told her where everything was. Hadn't left anything behind for my kids to hold onto if I wasn't there to tell them myself.
If something happened to me before they were old enough — before I'd had those conversations, passed on that knowledge — they'd have nothing. No roadmap. No letters. No instructions. Just silence where a father's voice should have been.
I looked for a tool that could hold all of it — the documents, the video messages, the business instructions, the things I wanted my kids to know about me — and deliver everything automatically, without anyone needing to remember to find it.
It didn't exist. So I built it.
My name is Mike Brooks. I'm the founder of Plandled.